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A Flash Game and an Apology

Published on May 14, 2012 by in Digital, Mobile

Wow, doesn’t time fly? It’s been more than a couple of weeks (to put it mildly) since our last post, during which time lots of undoubtedly newsworthy things have happened. Unfortunately all of us here in the office have become hopefully addicted to an awesome Flash game, Bloxorz.

It’s quite a simple game to get your head around – you move a block around a platform floating in space, attempting to drop it through a square hole – but maddeningly addictive. There are only four controls – up, down, left and right  - making us wonder if we’d see an iPhone version any time soon. A quick Google search later and it turns out… there is one already! Clearly, while we might not be well informed, our finger is well and truly on the pulse of mobile gaming.

Where was I? Oh yeah, switches. Bloxorz quickly introduces you to some basic concepts, and then uses them in ever more complicated combinations as the levels advance. Firstly it’s dropping your block down a hole to win the level, then switches of two different types; heavy x-shaped ones that require your moveable block to have its entire weight on them to activate, and soft octagonal ones that need only part of the block on them to activate them. Switches tend to toggle bridges between the floating islands that compose the level.

After switches it’s coloured tiles. Placing the entire weight of your block on an orange tile will cause it to break, your block to fall through, and your progress through the level maddeningly lost!

Just when you think you’ve got the hang of it, the game introduces its killer feature. A switch that teleports your block into two different locations, simultaneously! Your block is split into two smaller blocks, each of which can be controlled independently by hitting the spacebar key (okay, five controls!) to toggle between them. Smaller blocks can only operate the soft octagonal switches, and can be joined back together again by moving both smaller blocks into contact with each other.

One thing you’ll really want to take note of is the passcode located in the top right corner of the window. Write that down – or, if you’re Rain Man, memorise it – and you can return to that level by entering it at the “Load Stage” screen from the main menu. Otherwise you’ll have to start the whole game again from the beginning, and I’m sure your boss wouldn’t appreciate the resulting loss of productivity!

 
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Angry Birds in Space

In 2009, Finnish software developer Rovio released an iPhone game – Angry Birds. You might have heard of it.

Since then, it has been downloaded over 500 million times, making their little pick-up-and-play game the most successful mobile app to date. It’s now 2012, and while there have been a couple more versions of the game since the original, with Angry Birds Seasons released in 2010 and Angry Birds Rio in early 2011, almost a year has gone by and the franchise seemed to be getting a little stale.

Out of nowhere, Rovio announced in early 2012 a collaboration with NASA, complete with an Angry Birds-themed physics demonstration filmed in microgravity by an astronaut on-board the International Space Station. On March 22nd, Angry Bird Space will be released to the world and is sure to be an instant hit.

NASA’s angle is that they can use the not-inconsiderable popularity of the game to inspire interest and education in physics, engineering and other areas of high-tech and space technology. Can Rovio maintain the popularity (and income!) from their franchise, or is it time for them to move over to a newer and fresher idea? Temple Run is a new game from US-based Imangi Studios, speculated by many to be the game that finally topples Rovio’s dominance over the mobile gaming sector. Time will tell!

 

 

 
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Sprite’s Green Eyed World

This week, Coca-Cola announced the launch of Green Eyed World from Sprite.

Green Eyed World follows the life adventure of Katie Vogel, a talented girl with a green guitar, killer tunes and big dreams. Each week, the new episode is your backstage pass into the music business as Katie travels through different cities and countries in search of fun, freedom, fans and friends.

Powered by Sprite, Green Eyed World is an exclusive, one-of-a-kind social interactive show in which you get the chance to tell Katie what you think through simple vote and comments. Whether or not she listens to you is yet to be seen, but her decision combined with your input inspire her real life choices.

One of a kind social interactive show? We’re not so sure about that – we’ve all seen the success of Bebo’s Kate Modern, however its true innovation lies in being the first channel to integrate Facebook Connect with YouTube. Visitors can comment and vote using their existing Facebook accounts instead of YouTube’s own commenting system. It works pretty well, though it does leave us thinking YouTube’s involvement in this campaign exists solely because Facebook is yet to provide a decent platform for advertisers and branded content.

“With this show, Sprite shifts from creating the perfect branded content to content that perfects the brand,” explains Stafford Green, Head of Digital Marketing Europe for the Coca-Cola Company. “Instead of repeating single messages in traditional media, Sprite supports these new experiences and deep storytelling to communicate our core brand values over time. It’s a fresh advertising model. And everyone wins: the Artist, the Brand and the especially the audience — getting free on-demand, truly interactive content without commercial interruption.”

‘It’s a fresh advertising model’ – Hmm, this has been done time and time before. Sprite’s announced marketing plan below suggests this will be a significant activity for them in 2009.

- Pan-European YouTube Partnership with homepage presence in five languages (English, Spanish, French, Italian and German) with expected reach of millions of contacts

- Outdoor/Indoor displays (Billboards, Point of Sale…)

-Special packaging on Sprite cans in selected European countries

- Global diffusion of the series (mobile, legal peer-to-peer sharing, social networks, potential traditional television broadcasts & related TV commercials)

- Live Events/Artist Showcases (London, New York, TBA…)

- Green Eyed World promotional merchandising

Despite the substantial marketing investment, we can’t help but think this campaign will have more impact and value for Katie than it will the brand. However, this is fine by us; we’ve quietly followed Katie’s career over the last few months and think she is incredibly talented. This activity provides a massive platform for her to grow her global fan base – an awesome opportunity for any upcoming artist!

Good luck Katie…

 
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